When Galen Weston took over the management of Loblaw Companies Limited in 2007 many people wondered whether a younger person could put an innovative spin on an old established business-groceries. Weston refreshed the brand and emphasized corporate social responsibility and the environment bringing the grocery giant and affiliated stores including Superstore, T & T, Shoppers Drug mart, No Frills, Joe Fresh and Super Valu into the 21st century.
As reported in the Vancouver Sun the Loblaws brand is now taking another major shift by closing 22 stores and introducing home delivery to its markets. Calling the home delivery “new ways to make shopping easier” CEO Galen G. Weston is ramping up this service at the same time that Amazon has acquired thirteen Canadian locations through Whole Foods, suggesting that home grocery delivery could become commonplace as these two grocery giants jockey for market share. Loblaws is “partnering with California-based Instacart to deliver food and other pantry staples from Loblaws, Real Canadian Superstore, and T&T locations to customers in Toronto starting Dec. 6 and Vancouver starting in January.”
Grocery delivery has been rare in Canada, with limited locations offering the service. Locally Stongs on the west side provides grocery delivery, as well as Save-on-Foods. Last March Walmart stated that it would offer limited delivery to some areas of Toronto, while many grocers have focussed on online orders with in-store pick-up. Home delivery of groceries will eliminate one more reason to own a car, and could change how groceries are marketed, sold and delivered across Canada.