From David Graham, deputy chief operating officer in San Diego, in Futurestructure:

“‘Data is the new bacon,’ I love that statement,” said Graham, borrowing an expression from some of his coworkers in San Diego. “Delicious, fantastic — I apologize if you’re vegan — but both amazing good, tasty, but also dangerous, cholesterol filled. It could kill you. And that’s the big struggle that we’re in the middle of right now. What do we do with it (data)? Who owns it? Do you monetize? Do you not monetize? Nobody has the answer to that.”