In the United States, official bicycle safety messaging heavily emphasizes helmet use. In a way, it’s worked: American rates of helmet usage are high. But by almost any quantifiable safety metric, the helmet fixation has failed. People bike at low rates in the U.S. compared to international peers, and suffer higher injury and fatality rates per mile of cycling.
It’s not a coincidence that bicycling remains dangerous in our helmet-obsessed safety culture, according to University of Heidelberg professor Gregg Culver. Emphasizing helmets as a singular solution to bike safety — rather than designing streets for safer car speeds or better bike infrastructure — upholds a political structure that favors “unfettered automobility,” Culver argues in an article published this month in the journal Applied Mobilities. …
Why such emphasis on helmets? Culver says it’s a reflection of the dominant car culture. “The helmet fixation redirects attention away from the overarching problem of vehicular violence, assisting in its denial.”
“It redistributes blame,” he writes. “By constantly reinforcing the need for cyclists to feel responsible for their own safety (akin to the manner in which jaywalking was invented in the early 20th century), this helmet fixation serves to redistribute blame back onto the victim of vehicular violence.”