Tara Culham passes along this article from Twisted Sifter.com where from Feb. 25 through April 30, 2017, “the Coachella Valley California and its desert landscape will become the canvas for a curated exhibition of site-specific work by established and emerging artists, whose projects will amplify and articulate global and local issues that may range from climate change to starry skies, from tribal culture and immigration to tourism, gaming, and golf.”
Perhaps one of the coolest pieces is Visible Distance / Second Sight an art installation by Jennifer Bolande for DesertX. The series of billboards at this location have had advertising images replaced with perfect images of the landscapes that the billboards are blocking.
“Each photograph is unique to its position along this route and at a certain point as one approaches each billboard, perfect alignment with the horizon will occur thus reconnecting the space that the rectangle of the billboard has interrupted.”
This is called “Burma-Shave” after the shaving cream company that made sequential advertising designed to be viewed from a car. And perhaps this is another glance at a 20th century way of advertising that may radically change as motordom moves on to car sharing and more heavily used public transit.