It’s an interesting match with a disruptive technology pairing with a 20th century retailing success. At Wal-Mart’s Annual Conference held on June 1st, it was announced that Wal-Mart Stores will test grocery delivery with Uber and Lyft drivers, starting with Uber in Phoenix and Lyft in Denver by mid June.
Customers pick groceries online, employees package the groceries, and Uber and/or Lyft drivers deliver them. The service charge for such service is in the ten-dollar range.
The intent is to take advantage of the shift as North Americans continue to spend more with on-line purchases. Howard Schultz the CEO of Starbucks was also saying to shareholders that Starbucks outlets would be rebranded as “destinations” now that shopping mall traffic is diminishing. Now you will go to the mall to “experience” Starbucks.
This article in Toronto’s Star newspaper describes more. The City of Vancouver was at first reluctant to accept the Wal-Mart model back in the day. Will this kind of on-line grocery shopping and “uberlivery” or “delyft” be mainstream and part of Metro Vancouver’s future?