Bikes and Business: Rethink at the Wedgewood
Back in September, 2010, when the Hornby cycletrack debate was just heating up, I posted this:
The Wedgewood Hotel (is) located on the west side of Hornby between Robson and Smithe; it has been one of the most vocal critics of the proposed cycle track.
But imagine this scenario. A well-heeled patron of the Wedgewood drives up from Seattle in his Lexus, and immediately checks his car with the valet. He won’t need it for the rest of the weekend.
Instead, come the morning, he walks out of the hotel to the closest docking station for a bike-share or, more likely, asks the valet to bring him an upscale touring bike especially selected for the Wedgewood’s guests.
From there, he has a choice. Either get on the green-coloured cycle track to head north, directly to Coal Harbour and eventually to Stanley Park, or south to False Creek, perhaps to catch a ferry across to Granville Island for brunch. The return trip takes him along the Seaside route, back to either end of the Hornby cycle track, to return to the hotel.
The entire route is separated, scenic and simple to grasp. He feels like he could be somewhere in Europe, possibly, but in fact it’s a uniquely Vancouver experience. It’s the highlight of his trip – something he’ll talk about to his friends for weeks.
Perhaps on his next trip he’ll explore other routes that connect with Hornby, like the Dunsmuir, and ride past the St. Regis Hotel at Seymour, where a slightly hipper crowd is discovering the same experience for themselves.
Yet instead of seizing the possibility, the Wedgewood sees only inconvenience. Here’s Nelson Skalbania, the husband of Eleni, the Wedgewood proprietor:
He said the hotel pays $400,000 in city taxes and parking in the area is already so limited that he has to provide valet service for his customers.
Speaking in front of media, city officials and passersby, he said saw no reason why he or his guests should be put out by the city’s acquiescence to the two-wheeled world.
And here’s the paradox: Nelson is an avid recreational cyclist. As is Rob Macdonald, developer of the St. Regis, most recently profiled as a participant in the GranFondo, who is also white-hot in his criticism of the way the City imposed the Dunsmuir route.
At the recent open house at Pacific Centre, Macdonald and representatives of the Wedgewood were there to make their criticisms known.
Rob went on to fund the NPA campaign that was harshly critical of the commitment to cycle tracks, with the implication that we’d see no more of that kind of thing.
Soooo … how gratifying to see this in the latest Business in Vancouver:
Vancouver hotels are increasingly targeting revenue from cyclists as separated bike lanes and other infrastructure improvements help develop Vancouver’s reputation as a bike-friendly city.
Vancouver’s St. Regis Hotel, for example, is sponsoring the September 7 RBC GranFondo Whistler … The Fairmont Pacific Rim, for example, hired a “bike butler” for the first time this summer … The Opus Hotel pioneered the complimentary bike strategy when it opened in 2003 and has since doubled its number of bikes to six from three.
“They are always in demand because people like to ride the two blocks down Davie to the seawall and then ride around,” Opus owner John Evans told BIV. “We’ve had to replace many of the bikes through the years because they take a lot of wear.” …
Coast Hotels and Resorts CEO Robert Pratt said his hotel chain sponsors his Brainiacs riding team, which rides in the race and has raised $800,000 for the cause.
Pratt got into cycling when he started riding with Wedgewood Hotel general manager Philip Meyer – a former competitive cyclist – several years ago.
Meyer said the Wedgewood has raised more than $2 million for the Ride to Conquer Cancer. That encourages cyclists in the ride to stay at his hotel.
Other initiatives, such as Meyer’s willingness to provide guided tours of Vancouver to guests, the hotel’s policy of providing complimentary cycling maps and its secure bike storage, all help to attract the two-wheeled set. …
I’m also looking forward to the NPA’s platform at the next civic election. By that time I figure the conversion should be just about complete.