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Mixed Message – 2

March 15, 2013

Ken Ohrn passes along another mixed message, this one captured by Brian Patterson: an ad for an auto mall in North Vancouver (no less) is plastered on a bus and features a cyclist as the only transportation mode in view.

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Better place

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“Transport yourself to a better place”, the cyclist seems to say.

 

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4 Comments leave one →
  1. March 15, 2013 9:38 am

    The back of the bus has long been the favourite place to advertise to the drivers of cars. They are, after all, behind the bus – often with not much else to look at when in traffic. My photo of five London buses from 1961

    http://www.flickr.com/photos/stephen_rees/5424927447/

  2. Guest permalink
    March 15, 2013 3:46 pm

    Good point,
    It’s really the drivers who see the back of a bus (transit passengers would see the front and sides).
    By “transport to a better place” the advertisers are, it seems, adhering to the stereotypical view of the North Shore and its recreational outdoors activities – i.e. mountain biking.

  3. Rick permalink
    March 15, 2013 5:18 pm

    This reminds me of a contest offered several years ago by the Rhode Island Public Transit Authority. I don’t remember the details but first prize was a car, which certainly says something about what RIPTA thought of the service it operated.

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